Google Core Web Vitals was the co-lead story in our blog post from March last year. As a refresher, they are a set of metrics that assess a web page’s loading speed, interactivity, and visual stability. These metrics reflect how…
Discover what we learned from researching top performing domains on Google Trends, using SEMrush organic traffic tools. NFL’s big game remains the preeminent advertising stage in the U.S., commanding record-high prices for ad slots due to its massive viewership. While…
With Google’s March 2025 Core Update currently rolling out it’s still too early to get a good gauge on how websites are being impacted. That’s why at Black Kite Marketing, we decided to take a look back at the major…
As artificial intelligence rapidly transforms digital marketing, its influence on Google Ads and search engine optimization (SEO) is reshaping the strategies brands use to reach their audiences. AI-driven tools in Google Ads promise more precise targeting, ad placement, and budget…
In the ever-changing landscape of digital marketing, staying updated with search engine algorithms is crucial for anyone looking to maintain or improve their online presence. The August 2024 Google Core Update, which rolled out from August 15, 2024 and completed…
Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. While Google Business Profile and Google My Business refer to the same product, there are…
As an SEO veteran with over a decade of working with clients, I’ve seen the changes within the search landscape. Today, let’s delve into the interconnectivity between content quality, keyword rankings, rich results, and direct traffic. These are all crucial…
There are two big updates happening in SEO right now which are causing a lot of confusion in the digital marketing world. One is Google’s March 2024 Core Update and the other one is changes to Google’s Core Web Vitals.…
The Google Helpful Content Update represents a significant algorithmic shift by the search engine giant towards prioritizing user-focused content that directly addresses user intent. This update emphasizes the importance of providing helpful and relevant information to users, aligning closely with…
Black Kite has explained how video marketing can help your business. Chief among the video marketing recommendations is to optimize for SEO. Let’s take a deep dive into Video SEO services and how they benefit your marketing strategy. Video SEO…