Throughout 2025, Google rolled out three confirmed Core Updates and one major Spam Update, each reinforcing the same message: shortcuts don’t work anymore, and genuinely helpful, trustworthy content wins. At Black Kite Marketing, we tracked these updates closely across local service businesses, healthcare sites, and content-heavy brands. Below is a clear breakdown of what changed, […]
Every few years the marketing world revives the same dramatic headline: “SEO is dead.” But here’s the truth we see every day while working with small businesses across Long Island and NYC: SEO isn’t dead — it’s transforming. And the businesses that understand this transformation are the ones winning more visibility, more traffic, and more
SEO Isn’t Dead — It’s Evolving: What Small Businesses Need to Know in 2026 Read More »
How AI Tools Are Changing the SEO Game—and What That Means for You AI is no longer just a futuristic concept—it’s already reshaping the way businesses plan, execute, and measure their SEO strategies. Large Language Models (LLMs) like ChatGPT, Google Gemini, and Claude don’t just generate content; they refine it, optimize it for search engines,
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Google Core Web Vitals was the co-lead story in our blog post from March last year. As a refresher, they are a set of metrics that assess a web page’s loading speed, interactivity, and visual stability. These metrics reflect how users experience a webpage in the real world. Having good Core Web Vitals is important
How to Improve Core Web Vitals for Better SEO in 2025 Read More »
With Google’s March 2025 Core Update currently rolling out it’s still too early to get a good gauge on how websites are being impacted. That’s why at Black Kite Marketing, we decided to take a look back at the major Google updates from 2024. In this article we are going to cover the major 2024
The 2024 Google Algorithm Updates: A Year of Search Evolution Read More »
Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. While Google Business Profile and Google My Business refer to the same product, there are some key differences to understand. Google Business Profile is the current name for the tool
Google Business Profile Vs Google My Business: Addressing The Confusion Read More »
As an SEO veteran with over a decade of working with clients, I’ve seen the changes within the search landscape. Today, let’s delve into the interconnectivity between content quality, keyword rankings, rich results, and direct traffic. These are all crucial pieces of the SEO puzzle. Content Quality: The Foundation of SEO Success Think of content
Measuring Content Quality for SEO Success Read More »
There are two big updates happening in SEO right now which are causing a lot of confusion in the digital marketing world. One is Google’s March 2024 Core Update and the other one is changes to Google’s Core Web Vitals. Not only do these two changes have the word “core” in them but they were
Google’s March 2024 Core Update vs Core Web Vitals Read More »
The Google Helpful Content Update represents a significant algorithmic shift by the search engine giant towards prioritizing user-focused content that directly addresses user intent. This update emphasizes the importance of providing helpful and relevant information to users, aligning closely with their search queries and needs. Unlike previous updates which mainly focused on technical aspects of
Google Helpful Content Update: What You Need to Know Read More »
The internet enables businesses to reach online consumers globally. Companies use different digital marketing strategies to get the maximum market share in their respective industries. But what if you are a small local business with a limited marketing budget? This is where Local SEO comes into play. This article will teach you how to dominate
How To Dominate Local SEO Read More »