Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. While Google Business Profile and Google My Business refer to the same product, there are…
As an SEO veteran with over a decade of working with clients, I’ve seen the changes within the search landscape. Today, let’s delve into the interconnectivity between content quality, keyword rankings, rich results, and direct traffic. These are all crucial…
There are two big updates happening in SEO right now which are causing a lot of confusion in the digital marketing world. One is Google’s March 2024 Core Update and the other one is changes to Google’s Core Web Vitals.…
The Google Helpful Content Update represents a significant algorithmic shift by the search engine giant towards prioritizing user-focused content that directly addresses user intent. This update emphasizes the importance of providing helpful and relevant information to users, aligning closely with…
The internet enables businesses to reach online consumers globally. Companies use different digital marketing strategies to get the maximum market share in their respective industries. But what if you are a small local business with a limited marketing budget? This…
If you are curious about doing local SEO for your business there is a good chance you have come across the term “Local SEO Citations”. In this article we will discuss what local citations are and how they can help…
Do you use Google My Business? If not, you need to seriously review your SEO strategy since you have omitted a powerful platform that makes your business visible to your local community. Let’s learn more about Google My Business for…
Many small business owners are often in a dilemma about what their digital marketing strategy should look like. Traditional marketing is long behind in today’s digital world. Of course, word of mouth is still a powerful business reputation builder but…