Discover what we learned from researching top performing domains on Google Trends, using SEMrush organic traffic tools.

NFL’s big game remains the preeminent advertising stage in the U.S., commanding record-high prices for ad slots due to its massive viewership. While the cost for a 30-second spot is substantial, advertisers across various categories leverage this platform to drive mid-funnel results. Particularly, brands see a surge in consumer action like search.

However, the rise in search activity is not necessarily reflected in the conversion rate. Research suggests that releasing Super Bowl Advertisements early, rather than waiting for super Sunday, can significantly enhance their impact by generating buzz, increasing exposure, and fostering audience familiarity. Broadcast TV, including big game advertising, continues to be a crucial driver of consumer awareness and influences online search behavior across all stages of the purchase funnel.

Why Early Release Super Bowl Advertisements Work

Sports Illustrated considers the big game as the “single-biggest event in America each year, with millions of people tuning in to watch the game itself, the halftime show and the commercials.” Furthermore, they refer to Super Sunday as the “only time people actually get excited about ads.” Despite the high cost, major companies consistently line up to advertise, citing the massive reach.

A recent report from VAB asked the question: “How much do Super Bowl ads drive consumer action, like search?” Their analysis of Google Search Trends for 15 advertisers (representing various categories like ‘First Time’ advertisers, ‘Consistent’ advertisers, ‘Challenger Brands’, etc.) demonstrates that “The Super Bowl delivers outsized mid-funnel results for all types of advertisers across a variety of marketing strategies.”

For each of the 15 highlighted advertisers, the VAB report shows a significant spike in Google Search Index on Super Bowl week compared to the week prior and often exceeding the highest search week in the past 12 months. Examples include:

Cirkul (First-Time Advertiser): Search increased almost 8x on Super Bowl night vs. week prior and was 3.5x higher than the second highest week over the last 12 months. Garrett Waggoner, CEO & Co-Founder of Cirkul, stated their goal was “to introduce the brand to the next level, and our first Super Bowl ad is the perfect way to kick that off.” (VAB Slide 5)

Bud Light (Consistent Advertiser): Search increased 3x on Super Bowl night vs. week prior and was 67% higher than the second highest week over the last 12 months. Todd Allen, SVP of Marketing, Bud Light, noted they wanted to lean into humor on the “bigger stage to make people laugh…than the Super Bowl.” (VAB Slide 6)

Similar significant search increases were observed for brands across various categories, including Stella Artois, Liquid Death, Michelob Ultra, Poppi, and Tullamore D.E.W. (VAB Slides 8-19).

Research by System1, cited in The Drum, reveals that “waiting until game day offers no significant advantage.” Releasing a Super Bowl ad early “increases the number of eyes that see the ad and increases the chances that audiences are already familiar with the story before kickoff.” Early releases help brands “build momentum and mental availability before the big day, as well as triggering short-term responses, like web traffic and sales.” 

Analysis of past Super Bowl ads showed that a majority of top-performing commercials were released early, and these ads even delivered “greater long-term brand impact than those that aired exclusively during the Super Bowl itself.” (The Drum)

Michelob Ultra’s “Superior Beach,” the top-performing ad in Super Bowl LVIII (2024) according to System1, was released in early February. (The Drum)

Early release allows brands to:

• Generate buzz and social conversation.
• Maximize exposure across multiple channels.
• Foster audience familiarity, leading to deeper emotional engagement during the game.
• Extend the lifespan of the campaign and improve ROI.

These last two are critical to the success of an advertising campaign around a tentpole event, such as the big game. In the crowded timeframe of the big day, your ad could get lost in the shuffle. Let’s look at some traffic analytics data. 

Website Traffic for Super Bowl Advertisements

At Black Kite Marketing we selected beverage domains for the six months leading up to and including February 2025 shows varying levels of website visits.

The first three we are going to look at are non-alcoholic beverages:

drinkcirkul.com: Generally high traffic, fluctuating between approximately 0.8M and 1.2M visits per month.

liquiddeath.com: Lower overall traffic compared to Cirkul, ranging from approximately 0.3M to 0.6M visits per month, with a noticeable dip in November 2024.

drinkpoppi.com: Similar traffic patterns to Liquid Death, generally below 0.6M monthly visits.

The next three are alcoholic beverages:

budlight.com: Traffic fluctuates, reaching peaks around 1.2M but generally lower than Cirkul in the latter part of the period.

michelobultra.com: Relatively consistent traffic, generally below 0.5M monthly visits.

stellaartois.com: The lowest traffic among this group, consistently below 0.3M monthly visits.

The organic search summaries and branded traffic trends for these domains provide additional insights into their online visibility, but the report does not directly correlate website traffic spikes with big game advertising impact within this excerpt.

While the trend data is indisputable, the traffic data suggests a drop off in customer intent. Are customers searching the day or two after merely looking to watch the commercials on a video platform, such as YouTube? The visits to the brand site occur when the creative for those ads are first announced and released, back in October/November.

Maximizing Creative Impact: Beyond the 30-Second Spot

In the world of advertising, a single 30-second spot is no longer enough. The most successful brands are transforming their Big Game creative into a multi-channel narrative that extends beyond game day. With a staggering $7 million price tag for a brief moment of airtime, marketers must strategically amplify their message across multiple touchpoints to truly maximize their investment.

The key to breakthrough advertising lies in early and strategic content release. Research shows that brands that preview their ads before kickoff generate significantly more audience engagement. By releasing creative content early, brands can build anticipation, spark social conversations, and create a sense of familiarity that deepens emotional connection. This approach isn’t just about increasing views—it’s about creating a comprehensive brand experience that resonates across digital and traditional media channels.

Broadcast television remains the cornerstone of this multi-channel approach, with a remarkable 82% of consumers reporting that TV ads directly influence their online search behavior. This means your Super Bowl creative doesn’t exist in isolation, but as a powerful catalyst that drives digital engagement. Brands like Cirkul and Bud Light have demonstrated the incredible potential of this strategy, seeing search volumes spike up to 8x their typical levels during the big game week. The most effective campaigns treat the Super Sunday not as a single moment, but as the centerpiece of an integrated marketing symphony.

Strategic multi-channel deployment allows brands to extend the lifecycle of their creative investment. By leveraging social media, digital platforms, and traditional media in concert, marketers can create a sustained narrative that continues to generate buzz long after the final whistle. The goal is no longer just to create a memorable ad, but to craft an immersive brand experience that captures audience attention across every possible touchpoint.

For modern marketers, the Big Game represents more than just an advertising opportunity—it’s a strategic platform for comprehensive brand storytelling. The brands that succeed are those who understand that true impact comes from a holistic approach that connects broadcast, digital, and social channels into a unified, compelling narrative.

What our research says about Super Bowl Advertising and Website Traffic

The Big Game in 2025 remains a critical platform for advertisers aiming to drive significant mid-funnel consumer engagement, particularly in the form of online search. Despite the substantial investment required, the massive reach and cultural significance of the event provide a unique opportunity for brands across diverse categories to build awareness, generate interest, and ultimately influence purchase decisions.

Strategic timing of ad releases, favoring an early launch to maximize buzz and familiarity, appears to be a key factor in amplifying the impact of these high-stakes campaigns. Furthermore, the data consistently underscores the enduring power of broadcast TV, including marquee events like the Big Game, in driving consumer awareness and directly influencing online search behavior throughout the purchase funnel.

If you would like detailed analytics for your own company website contact Black Kite Marketing! We can help you set up your reports so you receive data from Google Analytics, Google Search Console and more customized reports using our internal software.

The post The Impact Of Super Bowl Advertisements on Website Traffic: 2025 Analysis appeared first on Black Kite Marketing.

The Rise of AI in Google Ads: Key Developments and Innovations

Here are some of the latest AI features in Google Ads that you can implement:

1. AI-driven search campaigns 

Google’s AI-driven search campaigns analyze user intent and context, optimizing ads based on search patterns, browsing behavior, and real-time engagement. These campaigns can dynamically match ads with the most relevant keywords and audiences, leading to more effective targeting, improved click-through rates, and a higher return on investment (ROI).

2. Performance Max AI features

Performance Max campaigns leverage machine learning to drive conversions across all Google channels—including YouTube, Display, Search, Discover, and Maps. The AI optimizes in real-time to achieve campaign goals, automating asset creation, audience targeting, and ad placements. Performance Max’s “Insights” feature provides feedback on the best-performing creative elements and demographic segments, giving marketers powerful insights into campaign success.

3. Automatically created assets & Optimized Targeting

Automatically Created Assets (ACA) use AI to generate variations of ad copy, images, and videos, tailoring them to user intent and enhancing relevance. Google Ads analyzes your existing assets and user data to create customized versions that best match potential customers’ preferences. ACA saves time and improves ad performance by presenting more appealing, contextually relevant content. 

Optimized targeting uses Google’s machine learning algorithms to find and reach audiences most likely to engage with your ad. Going beyond audience segments you specify, it expands the reach of campaigns based on real-time data and engagement signals, helping brands tap into broader and more relevant audiences and improve conversion potential.

4. Google Analytics 4 measurement enhancements

GA4’s AI-powered measurement tools track cross-platform data, providing insights into customer journeys across devices and channels. With machine learning models, GA4 predicts user behavior (such as likely conversions) and fills in data gaps from privacy restrictions, enabling more accurate attribution. This data can feed directly into Google Ads, enhancing targeting and campaign optimization. 

5. YouTube AI-powered creative tools

Google’s AI-driven tools for YouTube ads offer advertisers the ability to automatically edit, resize, and customize video assets for maximum engagement. From trimming ads to generating compelling thumbnails, these tools optimize video content for various user demographics and engagement trends. They can also suggest the best formats for target audiences, improving ad relevance and effectiveness.

6. App campaigns

App campaigns, powered by Google’s machine learning, promote apps across Google’s properties, such as Search, YouTube, and Google Play. They optimize ad placements based on audience behavior, preferences, and app-install likelihood, with minimal setup. AI continuously refined targeting and creative elements to drive app installs and engagement, allowing marketers to focus on audience growth with less manual management.

7. Conversational Experience in Google Ads

Google is piloting conversational experiences in its Ads platform to streamline campaign creation through an interactive, chat-based setup. With this feature, advertisers can describe their campaign objectives, and Google’s AI will suggest targeting options, create ad copy, and provide real-time feedback. This makes the ad setup process simpler and more intuitive, especially for marketers less familiar with Google Ads.

Each of these features leverages AI to simplify ad creation and management, target the right audiences, and drive more effective results across Google’s ecosystem.

The Role of Technical SEO in Enhancing Ad Placement on Search Results

Technical SEO plays a critical role in enhancing ad placement on search results, as it improves a website’s overall health, user experience, and credibility—factors that Google considers when determining ad quality and placement. Here’s a look at how technical SEO influences ad performance:

1. Technical SEO for Ads

Technical SEO elements like crawlability, indexability, and site structure help search engines understand your website’s content and relevance, indirectly boosting the quality score for Google Ads. Google evaluates landing pages as part of its ad quality score, so if a website is technically optimized, it can lead to a better user experience and, in turn, improve ad performance and placement.

2. Improving Ad Ranking Through SEO

Google Ads factors in ad relevance and landing page experience to calculate the ad quality score. A technically optimized website ensures that landing pages load quickly, are well-structured, and feature relevant keywords—all of which contribute to a better quality score. Higher scores improve an ad’s ranking and can lead to lower costs per click (CPC) and better visibility in search results.

3. Site Speed Optimization for Ads

Fast-loading pages are essential for good user experience, and Google rewards pages with better load speeds. Slow pages increase bounce rates and frustrate users, reducing the likelihood of conversions. Technical SEO improvements like compressing images, minifying code, and enabling browser caching can significantly boost site speed. For ads, faster landing pages not only enhance the user experience but also improve ad quality scores, which can reduce CPC and improve ad positions.

4. Mobile Friendliness Impact on Ads

With the majority of searches now happening on mobile devices, Google prioritizes mobile-friendly websites in its ranking algorithms and ad quality assessments. Technical SEO practices such as responsive design, touch-friendly buttons, and streamlined content for mobile devices help improve mobile usability. A mobile-friendly landing page is more likely to retain users and convert them, enhancing ad performance and quality scores for mobile users.

In summary, technical SEO directly supports Google Ads by optimizing the technical aspects of a website, enhancing the quality score, improving page speed, and ensuring mobile usability. These improvements positively impact ad placement, lower CPC, and increase the likelihood of conversion, making technical SEO an essential element for maximizing ad performance on search results.

Integrating technical SEO with your Google Ads strategy

Integrating technical SEO with your Google Ads strategy creates a powerful synergy between organic search and paid advertising, enhancing ad performance, reducing costs, and maximizing ROI. Here are some best practices to align technical SEO with your Google Ads efforts effectively:

1. SEO and PPC Synergy

To maximize the effectiveness of both SEO and PPC campaigns, focus on sharing insights between the two channels. Use organic search data to identify high-performing keywords, search trends, and audience behavior, which can inform your PPC campaigns. Similarly, analyze PPC data for top-performing keywords and audience insights, using them to refine your SEO strategies. When SEO and PPC align, you reinforce brand visibility and increase the likelihood of appearing in both organic and paid search results.

2. Keyword Research Techniques for Ads

While keyword research is fundamental to both SEO and PPC, each approach benefits the other. For example, SEO keyword research provides a foundation for understanding search intent, which can shape the targeting of Google Ads. Conversely, PPC data reveals which keywords drive conversions, allowing you to focus your SEO efforts on high-value terms. Using tools like Google’s Keyword Planner, integrate these insights into your ad campaigns and organic content to align both channels with user intent.

3. Landing Page Optimization Tips

Landing page quality has a significant impact on ad performance. Optimized landing pages should load quickly, be mobile-friendly, and clearly align with the ad’s message and user intent. Use technical SEO to enhance load times, ensure page security (SSL), and simplify navigation. For ads, include targeted keywords naturally within the landing page content, particularly in headers, and design a clear call-to-action (CTA) that mirrors the ad’s offer. This not only improves the quality score of the ad but also enhances conversion rates.

4. Relevance Scoring in Ads

Google assigns a relevance score to ads based on the alignment between the ad content, keywords, and landing page experience. Technical SEO plays a role by ensuring that your landing pages are highly relevant, optimized for user experience, and clearly aligned with the keywords and messaging in your ads. By boosting relevance, you improve your ad quality score, which can lead to higher ad placements and lower costs per click (CPC). Regularly test ad copy and landing page variations to ensure relevance and engagement with users.

Additional Tips:

• Use Structured Data: Adding structured data (Schema markup) to your landing pages helps search engines understand and display your content in a more meaningful way, potentially increasing ad quality scores and click-through rates.
• Optimize Page Titles and Meta Descriptions: Ensure page titles and meta descriptions are optimized with targeted keywords for both organic and paid campaigns to create a cohesive message that appeals to users in search results.
• Analyze and Adjust Regularly: Continuously monitor both organic and paid performance metrics to identify areas for improvement. Tools like Google Analytics and Google Search Console provide data on which keywords and pages perform well, helping you adjust your approach over time.

By integrating these technical SEO best practices into your Google Ads strategy, you create a seamless experience that boosts ad relevance, improves user engagement, and drives cost-effective results.

Embrace the Latest Changes in Google Ads to Maximize Your Advertising Efforts with AI and Technical SEO Insights

The integration of AI advancements in Google Ads and technical SEO can revolutionize your advertising strategy, driving greater relevance, cost efficiency, and user engagement. By combining data-driven insights from AI-powered tools with a strong foundation in technical SEO, businesses can enhance ad placements, optimize user experience, and maximize ROI. As Google’s algorithms and ad capabilities continue to evolve, staying up-to-date with these changes is crucial to staying competitive in the digital landscape.

Ready to elevate your Google Ads strategy? Black Kite Marketing can help you leverage the latest AI and SEO insights to achieve impactful results. Reach out to our team today to learn how we can enhance your ad performance and expand your digital reach.

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In this post, we’ll delve into the key changes introduced in the August 2024 update, explore its impacts on various types of websites, and provide actionable insights to help you adapt and thrive in this new search environment. Whether you’re a seasoned SEO professional or a business owner looking to improve your site’s performance, understanding this update will help you navigate the complexities of Google’s search landscape.

Key Changes in the August 2024 Update

This latest update is aimed at addressing the feedback Google received from various creators and stakeholders. With this update Google wants to connect users with a wider range of sites so that small or independent sites can rank. The idea is that the relevancy and quality of the content will be a higher factor in ranking than the size of the site. 

Another aspect of this update is for the search engine to better recognize improvements that websites have made, ensuring that the most updated content is showing up in the results.

Impacts on Smaller Independent Projects

During previous updates – The Helpful Content Update in September 2023 and The March 2024 Core Update – many smaller sites were hit hard. One site in particular, House Fresh, went viral for sharing their discontent with this. We ran their website through SEMrush to see how their site has been affected over time:

As you can see back in September their traffic was at a high point but it immediately dropped drastically following the September Helpful Content Update. The site took another blow in during the March 2024 Core Content Update bringing traffic to an all time low. 

Following the most recent August 2024 Core Update we do see that their site started to recover from the loss. This does seem promising that Google is aiming to address the issues raised by smaller independent projects.

Adapting to August 2024 Google Core Update

Here are best practices for businesses to adapt, improve, and recover:

1. Actionable Tips to Improve Content Quality

Conduct a Comprehensive Content Audit: Review your site’s content to identify gaps, outdated information, or thin content. Focus on relevance, accuracy, and user intent.

User-Centric Content: Write content that answers user questions thoroughly and clearly. Structure content with headers, subheadings, and bullet points to improve readability.

Improve Depth & Originality: Offer unique insights, analysis, and data that are not found on other sites. Avoid duplication or simply rewording existing material.

Update Old Content: Regularly refresh content with updated information, statistics, and insights to remain current and valuable.

Enhance Visuals: Use images, infographics, and videos to supplement the text. Rich media improves user engagement and can boost rankings.

2. Enhancing E-A-T (Expertise, Authoritativeness, Trustworthiness)

Showcase Author Expertise: Clearly list the credentials and expertise of content authors. Provide author bios with relevant qualifications and experience, and link to social profiles or professional pages to build trust.

Cite Reliable Sources: Back your claims with authoritative sources such as studies, research papers, and recognized industry leaders. Properly referencing external sources can boost credibility.

Secure Website: Ensure your site uses HTTPS for security. Users and Google favor secure websites, which boosts trustworthiness.

Earn Quality Backlinks: Seek backlinks from reputable websites within your niche. Building relationships with authoritative websites can enhance your site’s perceived authority.

User Reviews and Testimonials: Display genuine reviews, testimonials, and case studies that speak to the quality of your products or services. Social proof reinforces trust.

3. Strategies to Recover from Ranking Drops

Identify Affected Pages: Use Google Search Console and analytics tools to pinpoint which pages or keywords experienced a drop. Analyze their performance before and after the update.

Improve Page Experience: Optimize for Core Web Vitals (page speed, mobile responsiveness, interactivity). A better user experience directly impacts rankings.

Focus on Intent Matching: Align content more closely with user search intent. Google increasingly emphasizes content that matches specific user needs, so adjust content to fulfill intent at every stage of the buyer’s journey.

Optimize On-Page SEO: Review title tags, meta descriptions, alt texts, and internal linking structure. Ensure they are still relevant to search queries and are optimized for new ranking signals.

Competitor Analysis: Analyze competitors who gained rankings during the update. Identify what they are doing differently in terms of content structure, keywords, and E-A-T to adjust your own strategies accordingly.

Rebuild Trust & Authority: If trustworthiness is affected, reassess your backlink profile. Disavow toxic links and build relationships with authoritative sites to regain your site’s trustworthiness.

4. Technical SEO Considerations

Fix Indexing Issues: Ensure there are no crawl errors, and important pages are indexed correctly. Use tools like Google Search Console to spot and fix any issues.

Improve Mobile Usability: Ensure your website is fully responsive and optimized for mobile devices, as mobile usability continues to be a critical ranking factor.

Structured Data: Implement structured data (Schema.org) where appropriate to help search engines understand your content better and improve visibility in rich snippets.

Monitoring Your Site’s Performance

Tracking your website’s performance is crucial to understanding how the August 2024 Google Core Update has affected your rankings and traffic. Here we’ll cover how to effectively monitor changes, the tools you should be using, and the metrics that matter most.

Monitoring changes in your website’s rankings and organic traffic is essential for understanding how the update has impacted your site. Here’s how to stay on top of it:

• Set Up Regular Monitoring: Schedule consistent checks of your website’s traffic and ranking performance to spot any trends early. Set up benchmarks prior to the update so you can measure changes accurately.
• Segment Your Traffic: Distinguish between organic search traffic and other sources like paid, direct, or referral traffic. This will give you a clear view of how the update has affected your site’s search visibility.
• Track Keyword Performance: Focus on your most important keywords to monitor their ranking changes. Pay attention to both your main keywords and new queries that are driving traffic.

Important Metrics to Track:

• Organic Traffic: Regularly check daily, weekly, and monthly traffic fluctuations from search engines.
• Ranking Changes: Follow your keyword positions and identify whether they’ve improved or dropped.
• Click-Through Rate (CTR): Measure how effectively your pages are drawing users from search results.
• Bounce Rate & Dwell Time: If users are bouncing off pages quickly, it could mean your content no longer matches search intent or provides value.

Recommended Tools and Metrics for Analysis:

• Google Analytics
• Google Search Console
• SEMRush

By using Google Analytics, Search Console, and third-party platforms, you can gain a comprehensive view of your site’s health and make informed decisions to boost your rankings.

Conclusion: Navigating the Impact of the August 2024 Google Core Update

The August 2024 Google Core Update has once again reshaped the digital landscape, emphasizing the importance of high-quality, user-centric content. The good news is that many of the smaller sites that were hit hard by previous updates are starting to recover. That being said, it is important for businesses to continue to adapt to these changes.

Whether it’s reassessing your SEO strategy, improving technical performance, or refining your content to align with Google’s latest focus, staying ahead of the curve is key to long-term success.

At Black Kite Marketing, we specialize in navigating the ever-evolving SEO world. If your business has been affected by this latest update or you’re looking to future-proof your digital strategy, we’re here to help. Contact us today for a free SEO audit and tailored recommendations to keep your site optimized and competitive.

The post The August 2024 Google Core Update: Key Changes and Impacts appeared first on Black Kite Marketing.

ChatGPT is a chatbot created by OpenAI’s proprietary GPT-3 technology. It was released in November 2022 and since then, has created tremendous excitement among everyone with its seemingly unlimited potential for use. Social media is flooded with creative examples of people finding different uses be it finding weight loss plans, programming tips, creating content for presentations and many more. 

ChatGPT and Content Marketing 

There are several aspects of content creation that have now become simplified with this new AI technology. The following are ways that ChatGPT is already having an impact on content marketing. 

1. Content creation: ChatGPT can generate unique and engaging content ideas for blog posts, social media posts, and other types of content saving businesses time and resources. Marketers could create effective campaigns and increase their lead generation.
2. Improved Customer Service: ChatGPT can be used to develop chatbots that can interact with customers and provide information about products or services. These chatbots can also be used to provide 24/7 customer support. Chats with customers can be analyzed to find patterns in pain points and enable businesses to address them proactively.
3. Social media management: ChatGPT can help marketers identify the best times to post on social media, based on historical data and current trends. This can help to maximize engagement and reach target audiences.
4. Customer insights: By analyzing customer feedback and social media conversations, ChatGPT can provide insights into customer preferences and behaviors. This will enable marketers to develop more effective marketing strategies and campaigns.
5. Greater Personalization: ChatGPT’s features to analyze customer data and offer recommendations can be used to personalize marketing content based on individual customer preferences and behaviors. This can help with customer satisfaction and loyalty.

ChatGPT could benefit companies to scale their businesses without overburdening their resources. The possibilities seem to be endless, and this has created waves across the digital landscape.

7 ChatGPT Prompts for Marketing

A Prompt is the starting point for a conversation with a chatbot. It could be a question or an instruction. Offering context to the prompt enables the bot to narrow down its search and provide specific information. Since ChatGPT uses natural language processing, the writing can be in conversational style. 

Here are a few ChatGPT prompts for marketing that you can use for your business:

1. Write an introduction to a blog post on a topic: I am writing a blog on “topic” and am not sure how to start off in a way that will pique the reader’s interest. Generate a few lines on the topic so readers will continue to read further into the blog
2. Create a campaign for promoting a new product launch on Facebook: Give me a few ideas to create a campaign for my new product that should target baseball fans in the North East USA.
3. Write Product Descriptions: Write a short product description for { your product name}. Use upbeat words are informative and will generate audience curiosity.
4.  Write Captions for your videos: Create a few captions for a fitness trainer about 50-100 words in length
5. Create Titles and Meta Descriptions for Pages: Write me a meta description and title for a Page titled “Home Automation Long Island”
6. Gather keyword ideas: Give me a list of keywords for a landscaping company in Nassau County
7. Use it to do quick research on a topic related to your industry: What is the average price of an oil change in NY.

There are many other ways in which you can utilize this technology to help you market your business online. You just have to use your creativity and find ways to implement it into your workflow. 

Down Sides Of ChatGPT

Despite all the benefits of ChatGPT there are a few things you want to keep in mind. You don’t want to be overly reliant on AI technology since it still has its limitations. Some of the reasons you don’t want to rely solely on AI are:

• Not all the information is up to date: You are going to need to do manual research to verify that all the information is accurate.
• It cannot provide sources for it’s information: Not only can the information be inaccurate but it can’t provide you with the sources that it retrieved the data from. 
• Cannot replicate a true human touch based on experience: Certain things like testimonials, company branding, culture and other aspects need a true understanding of the demographic your business is trying to target.

The Final Point

There are many ways in which you as a business owner or marketer can utilize Chat GPT and other AI technologies to make your content marketing easier. By utilizing some of the methods discussed in this article along with coming up with some new one on your own you can find creative ways to streamline your content creation. 

Make sure you don’t become overly reliant on these tools and only use them to help assist you and give you ideas on what to create. 

If you would like to learn more about how we utilize ChatGPT and Jasper for both ourselves and our clients give us a call at (516) 259-1813 or fill out our contact form. 

The post 7 ChatGPT Prompts for Marketing appeared first on Black Kite Marketing.

According to a Gartner forecast in 2020. “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” So identifying the right areas and mediums to devote your resources and budgets will be more critical.

Digital Marketing Trends For 2023

Of course, the fundamentals do not change. You will still need a great website with SEO, Email marketing, social media presence, and digital ads. Here are what we believe to be the top digital marketing trends for 2023

Short Videos

Research shows that social video generates more shares than text and images combined. Companies using video enjoy far more web traffic from search than those that don’t. TikTok and Instagram garner a lot of attention from consumers so having a presence in these channels will be critical for any business. In addition, businesses should make sure these short videos are also shared on YouTube as shorts. Making short high-quality videos that showcases your brand will catch the attention of potential consumers and create opportunities for your business.

Influencers

Social media influencers can be beneficial to businesses because they share their reviews and recommendations on their social channels. Due to their popularity as early adopters or experts in niche areas, they have a large following and their posts can have immense appeal. Businesses should look to partner with social media influencers in their fields to expand the reach and get the interest of a ready-made audience.

Customer Experience

Artificial Intelligence will continue to drive marketing and more so digital marketing. AI can be utilized in a number of ways including content writing, chatbots on a website, researching industry trends and much more. In addition to AI and algorithms you want to optimize your website to be user friendly. Have a simple navigation, make sure the font is clear and easy to read and most importantly focus on providing relevant content to your target audience. 

Clear Messaging

Keep the messaging of your brand simple and concise. Consumers today are multitasking and have shorter attention spans. They will most likely not be able to process long pieces of content, they need to consume content that is direct, straight to the point and simple to understand. Businesses need to get across their message quickly and in one or two sentences before they lose the consumer’s attention. Explain to the viewer the problem that your business solves and then tell them your whole story later.

Voice-enabled Search Marketing 

According to An Insider Intelligence/eMarketer report, in 2022, 135.6 million Americans will be using voice assistants which is up from less than 104 million in 2018. According to a 2019 report by Microsoft and Bing, the use of the voice search function through digital assistants such as Siri, Alexa, Google Assistant and Cortana was up to 75% of the consumers in the US. With improved capabilities built in, voice could become a major digital advertising medium that offers similar levels of targeting as other online formats.

Some of the approaches to incorporate voice searches into your strategy

• Make your content conversational.
• Put yourself in the shoes of your potential users to generate the right keywords.
• Prioritize question keywords.
• Use natural language in your content.
• Use FAQ pages so that you are answering questions that a user could ask in a voice search.

Conclusion

If you implement a game plan in these areas you will give you a competitive edge. These digital marketing trends for 2023 will ensure that your business is discovered online and stands out from the competition. Which one of these strategies are you going to implement for your company?

Digital marketing is not an easy job to handle on your own, that’s where an agency like Black Kite Marketing comes into the picture. We can provide professional online marketing for small businesses at a more affordable rate than a full-time employee while providing a wider range of services. 

If you would like to learn more about how we can help your business give us a call at (516) 259-1813.

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