Digital Marketing Trends For 2023

We are in 2023 now and businesses need to work out their digital marketing plans for the year and beyond. Changing conditions in the economy, talk of recession and lack of stability will be driving a lot of these plans. Add to this, businesses will have to factor in the rising interest rates, real estate bubble as they look for new growth opportunities. In this article we will cover the top digital marketing trends for 2023 and how you can take advantage of them.

According to a Gartner forecast in 2020. “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” So identifying the right areas and mediums to devote your resources and budgets will be more critical.

Of course, the fundamentals do not change. You will still need a great website with SEO, Email marketing, social media presence, and digital ads. Here are what we believe to be the top digital marketing trends for 2023

Short Videos

Research shows that social video generates more shares than text and images combined. Companies using video enjoy far more web traffic from search than those that don’t. TikTok and Instagram garner a lot of attention from consumers so having a presence in these channels will be critical for any business. In addition, businesses should make sure these short videos are also shared on YouTube as shorts. Making short high-quality videos that showcases your brand will catch the attention of potential consumers and create opportunities for your business.

Influencers

Social media influencers can be beneficial to businesses because they share their reviews and recommendations on their social channels. Due to their popularity as early adopters or experts in niche areas, they have a large following and their posts can have immense appeal. Businesses should look to partner with social media influencers in their fields to expand the reach and get the interest of a ready-made audience.

Customer Experience

Artificial Intelligence will continue to drive marketing and more so digital marketing. AI can be utilized in a number of ways including content writing, chatbots on a website, researching industry trends and much more. In addition to AI and algorithms you want to optimize your website to be user friendly. Have a simple navigation, make sure the font is clear and easy to read and most importantly focus on providing relevant content to your target audience.

Clear Messaging

Keep the messaging of your brand simple and concise. Consumers today are multitasking and have shorter attention spans. They will most likely not be able to process long pieces of content, they need to consume content that is direct, straight to the point and simple to understand. Businesses need to get across their message quickly and in one or two sentences before they lose the consumer’s attention. Explain to the viewer the problem that your business solves and then tell them your whole story later.

Voice-enabled Search Marketing

According to An Insider Intelligence/eMarketer report, in 2022, 135.6 million Americans will be using voice assistants which is up from less than 104 million in 2018. According to a 2019 report by Microsoft and Bing, the use of the voice search function through digital assistants such as Siri, Alexa, Google Assistant and Cortana was up to 75% of the consumers in the US. With improved capabilities built in, voice could become a major digital advertising medium that offers similar levels of targeting as other online formats.

Some of the approaches to incorporate voice searches into your strategy

Make your content conversational.
Put yourself in the shoes of your potential users to generate the right keywords.
Prioritize question keywords.
Use natural language in your content.
Use FAQ pages so that you are answering questions that a user could ask in a voice search.

Conclusion

If you implement a game plan in these areas you will give you a competitive edge. These digital marketing trends for 2023 will ensure that your business is discovered online and stands out from the competition. Which one of these strategies are you going to implement for your company?

Digital marketing is not an easy job to handle on your own, that’s where an agency like Black Kite Marketing comes into the picture. We can provide professional online marketing for small businesses at a more affordable rate than a full-time employee while providing a wider range of services.

If you would like to learn more about how we can help your business give us a call at (516) 259-1813.