Graphic Design For Digital Marketing: 6 Tips
Graphic design for digital marketing is often overlooked. With effective design you can capture your audience’s attention and create an emotion around your brand. This will have an impact on the success of your business.
You don’t need to be the most talented graphic designer but by implementing certain design techniques it can have a huge impact on your marketing efforts. Whether it is creating a featured image for a blog post, editing images for social media or designing a website you need to have some understanding of graphic design.
In this article we will cover why graphic design is important for digital marketing and 6 tips you can start implementing.
Why Graphic Design Is Important for Digital Marketing
Graphic design is an essential element for digital marketing campaigns. It helps specify a company’s brand and develop an engaging visual experience. From telling your story to creating a solid call to action, quality graphic design helps create an attractive, navigable online experience that facilitates customers to interact with the digital content. With strategically designed graphics companies can influence and guide potential customers through their online journey.
So, invest in graphic design, grow your digital marketing campaign, and make your customers take the next step. Decide wisely and ensure you include graphic design as an integral part of all your digital marketing campaigns.
Graphic Design Tips
Continue reading to learn more about graphic design principles every business must follow. It will help you when you discuss your digital strategies with your designer.
1] Create your unique identity with a design for your audience
By building a unique brand identity, you can be sure your brand looks consistent among all platforms. When you get help from a graphic design company, you can select your unique tone, style and distinguish it from competitors. With your identity, customers and potential clients will become more familiar with your brand and differentiate you from the crowd. Many make the mistake of having inconsistent designs which leads to a lack of connection with their audience.
2] Graphic Design communicates better than words
With graphic design you can communicate more effectively than with words. You can show your audience how your product or service can solve their problem. Whether it is information, a sale or features about a product this can all be communicated with graphic design. Consider using infographics to educate your audience and highlight important statistics that will influence their decision making.
3] Mobile first design
Most consumers use their mobile devices rather than desktops for their online queries. Make sure that your graphics are formatted for smartphones in high resolution since smartphones can present high-resolution images. All elements related to your brand (logo, colors, fonts, voice & tone) should be consistent for organic and paid social media posts, websites, and everything under the digital marketing category.
4] Adopt negative space
Negative space or white space is the area between the design elements. It can be any color, not necessarily white, or an image or pattern. Negative space enhances visual appeal and enables viewers to understand your message. Allow the graphic to visually express the simplified facts your business tries to convey to the audience. A sufficient balance between negative space and content avoids cluttering the design.
5] Use easy-to-read fonts
The font you use should be easily readable. An attractive font that is hard to read is a deterrent to your design. More than that it can create confusion and make your design challenging to read. Choose two good fonts, one for headings and the other for text.
6] Color Psychology to drive your message
When constructing your brand’s color palette, they need to reflect your brand’s tone since the majority of purchasing decisions are subconscious. In other words, people take action based on what they see and how it impacts their emotions. It means you need to carefully choose the colors in the logo, packaging, marketing materials, and business proposals.
Psychologically, colors evoke different feelings:
- Blue: trust, safety, security, and relaxation.
- Purple: creativity, abundance, and mystery.
- Green: wealth, health, and refreshment.
- Pink: femininity, romance, and youth.
- Orange: energy and enthusiasm.
- Yellow: optimism, spontaneity.
- Red: passion and energy.
- Black: sophistication, luxury, and power.
- White: purity and cleanliness.
- Grey: gravity and professionalism.
Once you understand color psychology, you can select the colors that best convey your brand message and get people to feel and act a certain way. In short, you can produce powerful content that can achieve your goals.
Various tools to learn graphic design:
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- QuarkXPress
- CorelDraw
- MATLAB
Conclusion
Graphic design might seem simple but it is an important part of your marketing strategy. Even if it seems easy to you it is not your job so don’t waste your time and resources sitting down to create. This will only overwhelm you and take time away from other business-related tasks that require your attention. Leave the job to professional graphic designers.
We at Black Kite Marketing make it a point to provide aesthetically pleasing designs to accompany our digital marketing services. Whether you work with us for SEO, Social Media or Website development you can ensure that your content looks great and brings out the tone of your brand. Contact Black Kite Marketing today at (516) 259-1813.