How Can Video Marketing Help Your Business?
Video marketing as a marketing tool has existed for a long time; however, its significance in the digital space has changed in the past few years. As per reports, more than 87% of companies use video as a marketing strategy, many of which can be your competitors. If you have not included video marketing in your campaigns, reconsider your marketing strategies immediately. So, how can video marketing help your business? Keep reading to find out.
How Can Video Marketing Help Your Business?
Let’s run through what exactly video marketing means in brief before explaining its remunerations.
What is video marketing?
It is a way of using videos to promote and inform people about your products and services. It is similar to how images work as per the saying “an image is worth a thousand words,” but videos are far more effective, at least a few hundred times more.
Video marketing is on the rise, and you have many ways to use it, such as explainer videos, product reviews, ads, vlogs, tutorials, testimonials, live streams, etc. Marketers prefer the free platforms to post their videos. Facebook is the first preference in the social media channels.
Here are a few factors on how your business performance can change with video content:
1. Improves Conversion Rates
According to statistics you can increase conversion rates by about 80% by placing a video on a landing page. Visitors are more engaged when they see videos on your web pages or social media profiles. Keep the videos short and engaging for them to watch with interest and take the next step.
2. Better Search Engine Rankings
Google has been encouraging the need for video content for several years. That’s why having videos on your web pages can help your site receive higher rankings. The time a visitor spends on your site is essential. They should not leave abruptly, which will increase the bounce rate. Instead, a short, exciting video clip will engage them for more time, improving the session time and reducing bounce rates.
3. Enhances Customer Connection
Videos help your business improve customer relationships and trust with possible clients. A person will find it easier to make a connection when they see other people speaking to them directly.
Compared to the written content, a video sounds more convincing. With the right tone of voice, music, and facial expressions, you can invoke the viewer’s emotions better than any other medium. Users are more likely to stop reading an article halfway than to turn off a video.
4. Boosts Brand Awareness
Videos are an excellent way to increase brand awareness, which is a vital part of your marketing campaign. Create videos to tell your company story and a product launch, arrange employee interviews and share behind-the-scenes footage. Interested visitors to your site will be curious to learn more about your company, and what better way to showcase your brand than through videos.
5. Smooth Drive Down the Funnel
It’s no secret how popular YouTube is. Marketers use the platform to display their products, show how they work and their unique selling points. Most consumers trust YouTube when they are in the deciding stage of buying a product. When you embed a video on a product viewers will watch it numerous times with family or other decision-makers. Video reviews are more genuine than the written testimonials on a website. You are getting to see the product and its advantages like you would see in a retail store.
If your video post is on social media, there are chances of people sharing the video with others. A consumer will share your video if they like your content which means you will be getting “word of mouth” publicity. People may forget about the product if you leave only a textual description without any explanatory video.
6. Improves ROI
As per a survey report, 89% of marketers say they find video marketing one of the most effective in providing good returns on their investment. Now that you know how to improve your business, you should know how to use video marketing to grow your business.
Here Is How You Can Get Started
Use the equipment you have:
There are several ways of growing your business with video. However, that doesn’t necessitate you to make huge purchases on equipment. As long as you have a good quality camera, including the one on your smartphone, you can start. Check the part about lighting, it’s important for the video to be precise.
Plan your campaign:
Outline ideas to give your videos a direction. Start with what you plan to show, the purpose, and why it is unique. Remember, your competitors have a video marketing strategy, see how you can out do them.
Be Honest:
Not every marketing video requires a professional touch. So, if you are a new business, casual and amateur videos look more genuine and will build a stronger bonding with your viewers.
Be precise:
Not every viewer has the time to watch lengthy videos. Some may get bored after a while. So, keep the content as short as possible and ensure it carries the message you intended to convey.
Keep it conversational:
Speak to the viewers directly, addressing them as if you are in a personal conversation with them. It matters a lot and catches the viewers’ interest.
Optimize for SEO:
Make sure you optimize all the videos for SEO in the right way with tags, descriptions, and transcripts. Although the video is not an essential SEO tool, it can significantly contribute to your marketing success when optimized.
Focus on the first few moments:
You should be able to explain why the consumer should visit your site and what solutions you are offering them in the first few seconds. You should capture the visitor’s attention with your content to understand what they want and promise a solution.
Use Closed Captions:
A lot of users watch videos without sound. You can optimize your video for disabled audiences by having closed captions.
Work With Us
At Black Kite Marketing we understand the importance of video marketing in the digital age. We can help small business owners incorporate videos into their marketing strategy. With our help you can focus more on what you do best while we take care of the editing, uploading and optimizing part of the process.
If you are still asking the question, how can video marketing help your business, call us today at (516) 259-1813