How To Do B2B Social Media Marketing

How To Do B2B Social Media Marketing

The importance of social media marketing in today’s business environment is something you cannot ignore. Social media is evolving with significant changes constantly and affects the way marketers connect and engage with their audiences. Statistics taken earlier this year, show that there are 3.96 billion[1] total social media users across all platforms around the world. Over 83% of marketers practice B2b social media marketing and the success rate is overwhelming being second only to search engine marketing.

What Is Social Media Marketing?

For those who are not aware, social media marketing is when a business leverages the power of social media platforms to connect with and grow their audience. It can be challenging for a company, if they are not technically inclined, to create the right content to attract consumers. You need to have the skills to find where your customers are and accordingly create compelling content that will appeal to them.  

If you are not confident, let a b2b social media marketing agency handle it and create an effective content marketing strategy for your business. To be successful in social media marketing, you don’t want to blindly promote your products and/or services but rather be informative and produce content that would interest the audience. 

How To Do B2B Social Media Marketing

1. Identify your marketing objectives and set goals:

The first thing you need to ask yourself is, what do I hope to achieve by using social media for my business? You will have an answer to this only if you define precise and quantifiable KPIs. These objectives can be:

  • Creating brand awareness
  • Generating leads and visitors
  • Improving social media customer service
  • Increasing customer engagement
  • Growing signups, conversions, and sales
  • Building a business-related community. 

You may have several social media goals but as mentioned earlier, you need professionals who can help you achieve your goals since it not only takes expertise but time to implement these strategies. 

2. Identify your audience:

One of the key factors to having a successful social media strategy is to identify your audience. Some of the things you will want to identify are:

  • Demographics: Age, gender, salary, location, etc. 
  • The social platforms they use.
  • What is it they seek from you? How does your business solve that problem?  
  • How can you provide them with content that is intriguing 
  • Why do they need that content?  Are they already familiar with your product or are you educating them about it for the first time?
  • How do they prefer to consume content? Infographics, blog articles, videos, etc.  

3.Watch your competitors

You can track what strategies your competitor is adopting, how successful are they, and are your audiences the same? If they are successful with their campaigns, it could be an inspiration for you to follow. You can also identify holes in their approach that you can take advantage of. Keeping track of competitors is always important. Remember, there is a good chance they are tracking your activities anyway so might as well keep track of them. By observing their activities you will learn where they are going wrong and be able to identify both good opportunities and mistakes to avoid.

4. Be original with your content:

While understanding what strategies are working for your competitors you don’t want to directly copy what they are doing. Keep your content unique. You have multiple channels- blogs, newsletters, whitepapers, case studies, videos, webinars, e-books, articles and much more. Don’t blindly follow your competitors because audiences today are smart. They will easily differentiate between original and curated content. Focus more on how you can outdo your competition than trying to mimic them.

5. Spotlight on your employees:

B2B companies should focus on spotlighting their employees. By featuring your employees, you are humanizing your brand. Whatever the size and nature of your business, remember people are the heart of it. By showcasing the employees who are responsible for the success of a project, it is likely your brand will get exposure across each employee’s network in different media platforms. 

6. Maintain consistency: 

Schedule your content posting. It is not easy to post on every single media platform every day and may not even be worth doing so. You need to track your audience’s behavior and realize when they are most active on the platforms they use. This allows you to make better use of your time so that you can plan your content calendar in a more consistent manner than sporadically posting.  

7 Evaluate your social media marketing success:

To be successful in social media, keep a track of your marketing strategy. Starting a strategy and waiting for good results is wrong business. Analyze the data and see which channels are working best for you and which need to be worked upon.  

B2b Social Media Marketing Services

Social media has proven to be an effective marketing strategy suitable for both B2C and B2B businesses. Social Media platforms not only grow your brand awareness, they can also establish thought leadership in your industry. When you utilize B2B Social Media Marketing it will establish you as an influencer in your field and help you to turn new leads into actual clients.

At Black Kite Marketing our social media marketing service works to save you time while you do what you do best, running your business. We will set up your B2B campaigns, be your voice when replying to customer queries, engage with audiences to make them aware of your brand and generate leads that you can turn into customers.

If you would like to know more about how we help local small businesses with their digital presence contact us at (516) 259-1813.

Resources: 

[1] https://sproutsocial.com/insights/social-media-statistics/