Top 10 Web Design Trends 2022
Website design is ever changing, while some elements such as relevant content, speed, and engagement remain constant, new innovations frequently appear. These new trends that emerge have their role in contributing to the success of your website. Some features can help convey your story and the soul of your business, others work towards attracting visitors’ interest and enhancing the overall user experience. In this article we will discuss the top 10 web design trends 2022.
Web Design Trends 2022
Although you may find many new web design trends useful, you cannot apply all of them at one time. That will result in a cluttered website. Here are a few specific trends that can impact your brand objectives and boost your site’s performance.
1. Unique Typography
Designers have many choices today of fonts allowing businesses to express their brand through typography. Most companies use fonts of a particular style with minimal design. This enables their audience to quickly identify them from the crowd in their industry. Ensure you choose one that works seamlessly across browsers and computers.
2. Hero Images
If you recollect the newspaper days, they were publishing all the exciting news on the top of the page compelling you to open the rest of the paper and read the article. In web design this is known as the hero image. Whether this is your home page or a featured image of a blog post, having a hero image with relevant text to grab the viewer’s interest will compel them to scroll down the page. Make sure to stay consistent with your brand and keep your content different from other web pages. If you use them the right way hero images can convey your brand better than text or videos.
3. Contextual Videos
Videos are an excellent way to tell your brand story while intriguing your visitors and keeping them engaged. When visitors land on your web page, a background video will enable them to understand who you are and how you can help them. An effective video will help visitors understand what your brand is about without the need to read any content. There are many resources online to help you create compelling videos without having to spend a lot of money capturing content.
4 Flat Design
Among the various design styles, flat design is one of the favorites for most web designers and developers. Flat design allows pages to load more quickly without using complicated elements plus it is easier for users to understand.
Several brands are moving to flat designs because of their clean, bright, crisp 2D features, which helps reduce clutter. However, ensure you are consistent and use the same design on all the pages and sections of your website. It’s important for the sake of you brand to have consistency throughout your website.
5. Quality Product Images
Most B2B companies are moving from textual content to displaying large product images on their sites. It is one of the most accepted 2022 web design trends today. You should include engaging images in your web design to capture the attention of modern audiences. When we say engaging image, it means one shot in good lighting and self-explanatory. You don’t require additional textual content for viewers to read and understand. The image should convey the where and why of the product and what it reflects. To understand better what we are saying, have a look at Hors-D’œuvre’s website.
As you can see, they shot all the photos from different angles and distances to enhance the modern-day viewer’s experience.
Designers can highlight different aspects of a product more efficiently through the use of high-quality product images. Visitors find it easy to understand the product features without the need to read lengthy content.
6. Negative Space
Negative space also known as white space is becoming more common in web design. It is now a critical feature of effective modern site frameworks. Creating equal amounts of negative space between various content such as links, images, text, videos, and CTA’s make the site cleaner and helps attract visitors to different aspects of your site.
Smooth navigation is essential to enhance the user experience. Visitors who struggle to find your product or contact pages are far less likely to click through and begin the conversion process. Negative space helps focus user attention on the elements that matter most to your business. When you separate a featured product from other products with negative space, viewers will focus on the stand-alone product and its highlights.
7. Clean Website Layout
There are countless designers worldwide with their creative ideas, perceptions, and thinking. While some experiment with asymmetrical designs, others find symmetrical website layouts to present content in an organized way.
Two commonly used layout ideas include:
- Card design: What started with Pinterest is still a fascination with some designers and marketers. Individual cards in different shapes and sizes with little information, such as a title, a picture, and various icons. Some designers prefer to include a brief amount of text like a product description. Some refer to these cards as miniature, condensed web pages. Your visitors can pick and click on the cards they want to expand. This will ensure the homepage is clean without much clutter or text. Make sure all your cards are responsive and adapt to the users’ screen sizes without difficulty.
- Split-screen: Designers divide a website’s home page or landing page vertically into two or more parts. By doing so, they have the choice of presenting multiple messages on the main page giving the users easy navigation to the content they want. The search for relevant content is minimal. However, ensure you have two or more products to highlight, or the split screen layout will not be worthwhile.
8. Mobile Responsive Layouts
User behavior has undergone a great deal of transformation since the days of first-generation websites. Consumers were using desktops of various sizes to connect to a website. Designers were building sites to accommodate large monitors and mouse control clicks. Today, it is a different scenario. Mobile users control the show on the internet. Desktop sites lag today if they have not upgraded to mobile-responsive sites. Ask yourself, how many times do you pull out your smartphone in a day for search something?
It is essential to create a mobile-friendly website that enables all the elements of the site to automatically adjust to the screen size of the device a consumer uses. Without a mobile-friendly, responsive website, you are losing customers who use their smartphones which is practically everybody.
9. Homepage / Landing Page Videos
The present-day generation audience is not interested in reading lengthy text. Videos as a marketing strategy could never have been more critical than now. Videos can boost your website’s organic search traffic, get multifold exposure across all media channels, and increase conversion rates.
Video information is more convincing as viewers can visually see the product or service. As per some statistics, one minute of video is equivalent to 1.8 million words. Create a well-designed homepage or landing page video to engage your audience with better quality information, less clutter, and more precise navigation choices.
10. Speed Optimization
Ensure you optimize all site elements for speed to make content instantly available to your consumer. A content-rich, engaging website with all trending features will not help conversions and sales unless your pages load fast. Your visitor will not wait and instantly move to your competitor.
Google also penalizes websites that are slow to load by pushing them below other relevant websites that load faster.
As per reports from Google, when page load times increase from 1 second to 10 seconds, visitor bounce rates increase by 123%.
The Bottom Line
Now that you are familiar with the top 10 Web Design Trends 2022 it is time to implement these trends into your website. In the coming years we may see several significant changes from Virtual Reality, Augmented Reality, and Artificial Intelligence technologies. That being said make sure you are up to date with the current trends and stay on top of changes to come.
If you are considering building a website for your business or revamping an existing one contact Black Kite Marketing today! You can fill out the form on our contact page or give us a call at (516) 259-1813.