Video Marketing Strategy for Local Businesses
Are you ready to elevate your small business today? Do you find that it is challenging to capture your audience’s attention and get them to explore your website? If that is so we strongly recommend creating a video marketing strategy for local businesses.
What YouTube started way back in 2005 is now available across several digital marketing platforms such as Instagram, Facebook, and TikTok. You currently have many options and sources to upload, publish, market your video content, and be found in newer markets.
People nowadays are so adaptive to their mobile devices that their focus is more on video content as they have no time for long-content reads.
You can read our blog post on How Can Video Marketing Help Your Business.
Video Marketing Strategy For Local Businesses
1.) Tell Your Story with a Short Video
As a small business, you are competing with other small businesses. The first thing to do is introduce yourself properly with a video.
Internet users are always searching for information. Create exciting and unique content that would give your audience an idea of who you are and why you started your business. It can be in any form- FAQs, a business profile on your home page, or a glimpse of your business operation. Your focus must be creating a video that convinces them you have the solution they seek.
Let your video explain the basics of your business, its history, ideas, and mission statement.
Although most people keep the audio off while watching videos, ensure the audio matches the quality to give the users the best audio-visual experience.
2.) Highlight Customer Testimonial Videos
Your customers are your biggest marketing tool. Customer videos are more effective than reviews on your website. If they talk about your products, it will convince the potential visitors to take the next step and become your customers. Customer explainer videos should be more problem-solving videos than sales-oriented ones. Ensure the videos are natural and not scripted. You could request your satisfied customers to create a review video and post it.
Have a quick search of social media platforms to see if there is a mention of your brand. There are tools you could use to track social mentions. If you notice your name pops up on someone’s posts or videos, contact them and request to share the video or ask if they have any other videos they have yet to post.
3.) Spotlight Your Employees Through Video
Let your customers know your internal team. Here are a few video ideas you could use to create and win customers’ trust.
- An employee defining the uniqueness and benefits of a product.
- Employees talking about their passions and hobbies
- Interviewing existing customers about what they like in your products
- Invite customers to video meetings and ask questions.
- Short clips showing company culture or involvement in local community activities, if any.
4.) Leverage Influencers
If you are short of testimonial videos, you could use the engaging and compelling content influencers create. It can effectively improve your brand’s reach and reliability. Influencers with huge followings may be out of reach for small businesses so try reaching out to micro influencers.
5.) Create Videos with Shareable Product Highlights
Consumers are wary of scams and false claims. Videos of your products or before and after photos of your services help build customers’ confidence than written descriptions. The videos should be short, catchy and informative. You must capture their attention in the first few seconds for them to stop and watch. If your content is complicated, disorganized or tedious, they’ll continue scrolling without a second glance.
6.) Engage Traffic with Educational Videos
Consumers browse the internet for information, and if their search lands them on your site, make sure you provide them unique, high-quality, authentic facts. Educational videos could include information about industry trends, “how to” videos, statistics that highlight the need for your product or service, etc.
7.) Format Videos For Social Platforms
You may have created videos for your website but do they meet the requirements of the various social platforms? In order to ensure your content is shareable on all platforms, you can use the following guide by Kapwing:
Our Video Marketing Services
With modern smartphones you can capture and create great video content on your own, but what do you do with this content? It takes so much time and effort to edit, format, schedule and promote videos that as a small business owner you can’t do it on your own.
That is where we come in! At Black Kite Marketing we offer quality video marketing services to assist small businesses. We have the expertise to plan video marketing strategies and create promotional, intriguing, and educational videos leveraging social media, YouTube, and any other channel where your customers are.
What is your video marketing strategy? If you don’t have one or need help refining the one you have give us a call at (516) 259-1813.