Which Social Media Platform Is Best For Marketing?
Social media platforms are an excellent way to find customers for different industries, and almost all marketers use these platforms. However, selecting the right one for your business can be difficult since each social media platform is different. You may be wondering: which social media platform is best for marketing?
Business People unaware of marketing strategies may want to use all the platforms, but they don’t work for all types of industries. Rather than wasting time on media that is not suitable for your business, you should hire a professional social media marketing agency.
In this article Black Kite Marketing will help you ensure that you have chosen the right social media platform where your target audience is searching for your business. This way, your marketing campaigns will be more effective improving conversions and the amount of revenue your business will generate.
If you are interested in learning about the top social media marketing platforms, the kind of audience they can help you reach, and the goals they can help you accomplish, continue reading.
Why do businesses need Social Media Marketing?
The use of social media platforms globally has been increasing tremendously over the past few years. As per reports, 4.70 billion people use social media worldwide as of July 2022, which means about 59% of the world’s population are active on social media.
The top social media platforms include Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, Pinterest, Reddit, Tumblr, Snapchat, and TikTok. Many of these channels have rewritten the lives of people in the way they communicate and consume content. You must invest in social media because your customers are already there, and you will lose touch with them if your brand is not active there.
Great marketing on social media can drive leads and sales to make your business successful. Social media marketing services can assist you in reaching your marketing goals, such as:
- Boosting website traffic
- Improving brand awareness
- Increasing conversions
- Boosting interaction and communication with important audiences
- Building a brand identity and positive brand association
The more you engage your audience on social media platforms, the easier it will become to acquire your other marketing goals.
Which Social Media Platform Is Best For Marketing?
With so many social media platforms available, you will wonder which one’s the best for your business. You need to do some homework, evaluate the platforms, and select the ones that best fit your brand. Do an in-depth evaluation of each channel, find out if your customer base is engaging there, and accordingly involve yourself.
Narrow down your options:
Since your business may not require all the social platforms, you must focus only on those that will take you closer to your goals. The top four platforms are
- Facebook 2.94 billion
- YouTube 2.48 billion
- WhatsApp 2.00 billion and
- Instagram 1.44 billion.
Marketing your products on social media has many benefits, but it’s essential to have specific social media goals to have a successful social media strategy.
Here are a few benefits of using social media that you might want to emphasis on:
- Enhance customer service by offering customers another channel to voice their complaints, questions, and concerns.
- Determine new leads and potentials who are similar to your best customers.
- Reach out to new visitors who might show interest in your products or services.
- Boost brand awareness and expose your business to new people.
- Understand your visitors and their needs, wants, and habits.
- Improving traffic to your site and boosting conversions and sales.
Determine the channels your audience use:
Social media marketing will succeed only when you connect with your audience on different platforms. As mentioned earlier, investing in all the channels will waste effort and money. You cannot expect your audience to come searching for you on social platforms. You must examine which platforms your audience favors and pursue the networks they already use.
Create varying content:
You must plan the type of content you intend to feed your audience. Users on each platform have their own preferences. Here is a breakdown of how each social media platform is typically used:
Top Four Social Media Marketing Platforms
Facebook:
The largest platform with more than half of internet users available here. It automatically qualifies to be your number one choice. Use the Facebook Ads Manager to create ads that target users based on factors such as age, locale, gender, relationship status, level of education, interests, employment title, purchase behavior, device usage, etc. You can also create custom audiences from the list of phone numbers or email addresses you collect to connect to your customers. Facebook Pixel helps you target the customers who have visited your website. Create a Facebook business page for your company and be active by updating your page regularly.
YouTube:
YouTube is the best social media platform for spotlighting the company culture and creating tutorials and product demonstrations. If you can create video content, YouTube can be an excellent platform for connecting to users. You not only get views directly on the forum, you can also host videos related to your site. YouTube is one of the most effective ways to engage your audience with visual and oral content.
WhatsApp:
It is an ideal platform for small businesses, and through the WhatsApp Business option, you can have a one-to-one chat with your customers, showcase your products, and in-app browsing using its catalog feature.
Instagram:
The most widely accepted visual platform that allows you to showcase the essence of your business. It is not a text-heavy platform, so do not post rich content, and you cannot put links within posts. However, Instagram gives you access to several tools to improve your audience’s creative experience. If you use photos and videos to reach your customers, Instagram should be one of your priority platforms.
Conclusion:
Social media is an integral tool for any business that wants to remain active and gain exposure online. The idea is to choose the right social media platform which will work best for your business.
To learn more about how we at Black Kite Marketing can help give us a call at (516) 259-1813.